“The first thing you notice about Marcella is her wonderful passion for fragrance and strong conviction in the power of scent in achieving product superiority and enhancing consumer wellbeing. You soon realise though that, behind that, she possesses a substantial arsenal of skills and experience.
Marcella is a veritable one-stop shop of talent and inspiration in the world of applied fragrances. She combines rigorous perfume training with an impressive background in consumer products science and innovation, a broad global perspective with cultural sensitivity, a strategic mindset with attention to detail. It’s hard to put Marcella in a box and she doesn’t think in one either – she’s a joy to work with. “
DAVID DUNCAN, Senior Vice-President Home & Personal Care R&D Unilever – retired 2009
“Marcella and I worked together for almost 15 years in research and development in home and personal care for Unilever. In the last 10 years Marcella was focussed on developing and implementing Unilever’s fragrance strategy, whilst also growing her understanding of fragrance and the critical role it plays in consumer products.
Marcella is a very creative individual, who is very strong when working on totally new things. She is not afraid of working outside of her comfort zone. She sets very high standards for herself and others and holds everyone accountable for delivery. I would recommend Marcella to any organisation looking to raise their game in fragrance development.“
Dr. FLORIN-JOSEPH VLAD, Vice-President Research and Development, Agilex Flavors and Fragrances - June, 2012
“I had the chance and privilege to meet Marcella Bartoletti during the recent 2012 WPC, where she brilliantly contributed to the session “Cracking the Fragrance Code: Consumer and Brand Intelligence”. You meet Marcella, and before knowing, you fall in love with her outstanding personality and her unique passion and understanding for fragrances.
She is a blend of talent and inspiration with unique capabilities to demystify the fragrance complexity into seductive simplicity of final experience; she is a creative and strategic mindset with a clear vision of the innovation process to bring to market irresistible products. I would recommend Marcella to any organization looking to reach high performance in fragrance development.”
MAURIZIO BELLINI, co-founder, Aroma Design - Jan, 2013
“I consider MABA‘s collaboration irreplaceable for my company.
Always sensible, punctual and detailed, I’ve had the opportunity to appreciate Marcella‘s fragrance strategic support as well as her specific skills and capabilities in the field. I’d therefore certainly recommend MABA to those who want to stand out from competition and differentiate themselves through comprehensive strategic approach and superior fragrances.”
DARIA TOMISANI, Master in Cosmetic Science & Technology (COSMAST – Ferrara) - May, 2012
“Marcella is a very good Professor, she is expert, creative and able to transmit her passion for the extraordinary world of fragrances. I’d love to learn more from her in the future.”
SHALITA SMITH, Master in Business Management – Fragrance & Cosmetics – Padua - Dec, 2012
“I had the pleasure of interning for Marcella during my graduate program. She assigned me a research topic that directly correlated with my previous work experience and helped me develop better research skills. She was attentive, knowledgeable, and always had a positive attitude. Most importantly, Marcella has facilitated my growth within the industry by helping me find a distinct career path and continuing to offer advice and support.”